When you think of the world’s most well-known brands, you can instantly picture their logos, unique color schemes, and even fonts. This isn’t something these strong brands luckily stumbled upon; a lot goes into developing the ideal logo, finding the perfect color scheme, and making the right font choices with graphic design.

We often extol the virtues of content marketing, but not all business leaders understand the importance of design in marketing. If you were to look at their top priorities for 2021, We’re sure you’d see plenty of variations of “maximize ROI” or “increase revenue,” but little about the role design plays in getting there.
Businesses are often so focused on results from their marketing efforts that many graphic design elements are often overlooked in the haste to get quick wins and better ROI. There’s supposed to be a 360° flywheel approach to inbound marketing, sales, and service — and design is a big part of delivering a consistent brand experience.